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About the Organisation
This section gives a brief idea about the organisation. Please check the Pics & Docs tab for latest documents.
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Folkland's ultimate goal is to develop a sustainable model of cultural tourism/responsible tourism that empowers marginalized communities, preserves intangible cultural heritage (ICH), and promotes sustainable development through art. Our organization aims to accomplish the following:
1. Empowerment of Marginalized Communities:By providing training in traditional art forms like jack products, Folkland seeks to integrate marginalized communities into mainstream society. This empowers them economically and socially, fostering inclusivity and diversity within communities.
2. Preservation and Propagation of Art Forms: Folkland aims to create awareness among younger generations about various art forms, ensuring their preservation and propagation. By recognizing the value of local products and traditions, we instill a sense of pride and appreciation, encouraging sustainable livelihoods.
3. Promotion of Sustainable Development: Through initiatives like upholding local food processing traditions and promoting value-added products, Folkland encourages women and other marginalized groups to engage in sustainable practices. This not only contributes to economic growth but also promotes environmental conservation and community resilience.
4. Sensitization on Sustainable Development: Folkland endeavors to sensitize the new generation on sustainable development principles. By showcasing the connection between art, culture, and sustainability, we inspire individuals to adopt environmentally friendly practices and contribute to positive societal change.
Over the next three to five years, Folkland aims to see tangible outcomes in these areas, including increased participation of marginalized communities in cultural tourism activities, heightened awareness and appreciation of intangible cultural heritage among younger generations, improved economic opportunities for women and marginalized groups through sustainable practices, and a broader understanding of sustainable development principles within society.
By articulating these long-term goals, Folkland provides clarity on its mission and intended outcomes, demonstrating a commitment to meaningful change through the preservation and promotion of cultural heritage.
Folkland boasts a rich tapestry of capabilities and resources that enable the execution of its strategic objectives on both national and international fronts.
Internal Resources:
1. Financial Capacity: With a substantial turnover averaging 2 Crore 15 Lakhs Fifty thousand over recent years, Folkland showcases robust financial prowess, predominantly fueled by CSR funding. This financial stability enables the organization to undertake impactful projects with confidence and sustainability.
2. Human Capital: Folkland possesses a dedicated team led by Dr. V. Jayarajan, a seasoned expert in folklore and cultural anthropology, who brings invaluable leadership and strategic guidance. Additionally, a governing body comprising experienced professionals provides further direction and oversight.
3. Expertise: The organization benefits from expertise in various domains, including folk art, dance, cultural heritage, and handicrafts. This expertise is instrumental in conducting training programs, awareness camps, and cultural events, both domestically and internationally.
External Strengths:
1. Partnerships and Affiliations: Folkland has cultivated extensive partnerships and affiliations with governmental bodies, cultural institutions, and universities across the globe. Collaborations with entities such as the Ministry of Culture (Govt. of India), ICCN, CIOFF, and various international universities amplify Folkland's reach and impact.
2. International Presence: Through participation in international festivals, partnerships with cultural centers, and hosting the ICCN South Asian regional office, Folkland has established a formidable international presence. This facilitates cultural exchange, fosters collaboration, and enhances the organization's reputation on the global stage.
Challenges:
1. Sustainability: While Folkland demonstrates financial stability, ensuring long-term sustainability amidst evolving funding landscapes and economic uncertainties remains a challenge. Diversifying revenue streams beyond CSR funding and adopting innovative fundraising strategies could mitigate this risk.
2. Capacity Building: As Folkland undertakes ambitious projects both nationally and internationally, ensuring adequate human resources and expertise to meet growing demands is essential. Continuous investment in talent acquisition, training, and professional development is crucial for organizational growth and effectiveness.
3. Adaptation to Change: Rapid changes in technology, cultural trends, and global dynamics necessitate adaptability and agility. Folkland must proactively embrace innovation, digitalization, and strategic agility to remain relevant and responsive to evolving stakeholder needs and societal expectations.
Folkland's rich repertoire of resources, coupled with strategic partnerships and affiliations, positions it as a formidable force in promoting cultural heritage and fostering international cooperation. However, addressing challenges related to sustainability, capacity building, and adaptation to change will be pivotal in ensuring continued success and impact in the long run.
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Dr. V. Jayarajan, the visionary behind Folkland International Centre for Folklore and Culture, was deeply moved by the rich tapestry of folk traditions flourishing in his village of Trikaripur in Kasargod district. Growing up surrounded by vibrant art forms such as Teyyam, Poorakkali, Thidambunirtham, Kolkali, and folk songs, he keenly felt the absence of formal recognition and documentation for these cultural treasures. The lack of written or sound records, coupled with the anonymity of the artists, stirred Dr. Jayarajan's determination to preserve and promote this invaluable heritage for future generations.
Reflecting on his inspiration, Dr. Jayarajan once remarked, "Every beat of the drum and every note of our folk songs carries the soul of our culture. It is our duty to ensure that these voices are heard and celebrated." His passion for safeguarding these traditions led him to establish Folkland International Centre for Folklore and Culture in 1989, with the initial support of seven dedicated members and countless folk artists.
The catalyst for this initiative was Dr. Jayarajan's profound realization that the neglect of folk culture posed a threat to its survival. He recognized the urgent need to bridge the gap between the rich oral traditions of his community and the modern world, ensuring that these expressions of heritage receive the recognition and preservation they deserve.
From the agricultural songs he heard while going about his daily routines to the vibrant performances that filled the air day and night, Dr. Jayarajan was motivated by a deep sense of responsibility to honor and elevate his cultural roots. Through Folkland International Centre for Folklore and Culture, he embarked on a mission to document, study, and share these treasures, igniting a flame of appreciation and understanding for folk traditions that continue to burn brightly today.
Folkland promotes Intangible Cultural Heritage through conservation, documentation, and empowerment. By revitalizing traditions, Folkland safeguards cultural practices and provides sustainable livelihoods, contributing to UN SDGs. Activities include awareness campaigns, documentation, workshops, and advocacy for policy support.
Folkland envisions a world where ICH is not just preserved but thrives as a dynamic force enriching lives and communities. It is rooted in the belief that by safeguarding art and culture, not merely preserving relics of the past, but nurturing living expressions of human creativity and identity.
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AAAAF0598B
PAN Registration Document
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