More than 1 million fans of Surf Excel's Facebook page have access to a wish list put up by over 1000 children. GuideStar India is the NGO Outreach Partner for Surf Excel. It is a tremendous opportunity for the NGOs to become visible to a vibrant Facebook community, to sensitise them to their needs and also get them to donate.

 

Surf Excel, a Hindustan Unilever brand has been using GuideStar India to effectively engage their consumers via social media for social causes in line with their brand values. In fact some of the past campaigns saw a surge in their Facebook community by several thousand.

An online education venture, myBskool.com which offers content to IIM Ranchi, IMT Ghaziabad and others, offered their 6 month online Mini MBA programme worth Rs7,999/-, free of cost for GuideStar India NGOs. As a part of their CSR activity during the Joy of Giving Week, they were keen to offer their course to NGOs across India. Over 1400 staff of NGOs enrolled for the course and the first session went live in Nov 2012. This is possibly the largest online training programme for NGOs in India. GuideStar India advised myBskool.com on the positioning of the programme to NGOs, drafted the messaging and carried out the Outreach through mailers and telemarketing by our team.

eBay organised a charity fest during the Joy of Giving Week, through which more than 20 NGOs got an online platform to exhibit their wonderful products. More than 300 products were sold in 3 weeks. The NGOs continue to run their online stores.

GuideStar India identified 200+ NGOs from its database who had enrolled to sell products at stalls in corporate office & NGO Fairs, and for corporate gifting. Interested NGOs were counselled one on one for completing eBay India's fairly complex registration process.

Times of India chose GuideStar India as one of its 3 process partners for both its editions of its Social Impact Awards in association with JP Morgan. 

As a process partner, GuideStar India provided inputs on the application form, the classification of award categories, simplifying information submission, inputs for shortlisting and visit guidelines.

 

GuideStar India did an outreach programme to inform, and to help  NGOs with the registration processes.

The Spirit Of Humanity Awards was established in 2010 as India’s first healthcare award to honor and recognize individuals or organizations that have made outstanding contributions towards improving healthcare and creating a healthier & stronger society. GuideStar India is AmeriCares India's NGO Outreach Partner in India. 

GuideStar India designs and disseminates the communication to NGOs. Our team has identified over 2000 NGOs that work in health care. We speak with NGO leaders to motivate them to apply for the awards and help them with the fairly comprehensive application process.

 

NGO India 2012 Conference in association with GuideStar India

UBM India, the country’s leading exhibitions and conference organiser chose GuideStar India as their charity partner to organise their event for NGOs as their CSR activity. The first edition, NGO India 2012, was a grand success with over 2000 visitors, 400 conference delegates and 150 exhibiting NGOs. The Conference offers Corporate India and Government India a forum to meet and discuss CSR practices and how to effectively engage NGOs to meet their CSR objectives. It also provides NGOs with an opportunity to showcase their work and get financial and administrative assistance and other kinds of support from corporates.

 

As the event charity partner, GuideStar India advised UBM India in the event design, content and delivery. We conducted workshops to train 300+ NGOs on how to showcase their work in exhibitions, we carried out a detailed due diligence to ensure that credible NGOs were selected as exhibitors, we produced the show directory which has become a collectors' item, we connected UBM India with resources persons for capacity building seminars at the event.

The campaign featuring 168 NGOs from GuideStar India helped Surf Excel add 284,000 fans within a month to their Facebook community. As GuideStar India had NGOs working for children in every part of India, it was easy for users to connect with NGOs in their vicinity.

The Back to School campaign raised Rs125,000 from the donor community and several fans connected with NGOs to donate their children’s books, bags and toys. 

ICICI Foundation engaged GuideStar India for ICICI Bank's ambitious employee volunteering programme to engage its branch staff to conduct financial literacy sessions for communities served by NGOs located in close proximity to their branches. The bank partnered with GuideStar India because of its maximum reach to NGOs and its capability to design and conduct due diligence of NGO partners.

 

Bombay Chamber of Commerce and Industry CSR Workshop For PSEs 

GuideStar India CEO, Pushpa Aman Singh was invited for a workshop on Corporate Social Responsibility for PSEs on the 16th Of February 2012. She spoke on the "Essential Elements of Partner NGO Selection and Measuring the Effectiveness”. In the first segment she talked about why PSEs need to decide their specifications and criteria for selection before calling for applications - a one-size-fits-all approach, inviting applications from one and all, would backfire on the PSEs being overwhelmed with applications. It would also waste the time of NGOs that do not meet basic specs (cause/ location) in creating proposals. Also, PSEs need to explore the NGO data available on platforms , ask around, check with other PSEs, local corporate & Government institutions/other donors for references, etc. The soul of the presentation was to motivate PSEs to move from check-signing philanthropy to get-your-feet-dirty philanthropy. Equipped with local knowledge (social, cultural and geographical), resources, and hard-to-come-by project management skills, PSEs, by choice, can leverage that advantage to exert a lasting, deep, huge and path-breaking impact on local communities. Here is a link to the presentation - BCCI CSR workshop for PSEs ppt

Tata Tea were keen to increase the volunteering opportunities on their site - http://www.jaagore.com             so as to actively engage their online community (mobilised in their first campaign to create informed voters during India’s last general elections).